Here you can start thinking about how to differentiate yourself one of the great advantages of specialization is that you do not compete on price but rather on solutions to an uncovered market niche. If for example you are a hardware store a good way to find your niche is by geographic segmentation estimating how many potential customers there are in your area of operation or if on the other hand it is difficult to reach all the customers you want you will have to seek an alliance with Glovo.
For example to help you distribute screws and tools around your city. This is another of the great advantages of specializing by niche being able to find much more advantageous alliances or synergies creating authentic Business Email List fruitful collaboration frameworks for everyone. DEMOGRAPHIC SEGMENTATION As I have explained to you before if you follow the steps of Facebook ads manager you will find yourself in the next step with aspects of your potential consumer such as Age group.
Gender Occupatio Interests Social class schooling among others. From here you can also deduce their socio-economic and cultural environment characteristics that directly influence their habits. For example you can design an offer for children because your sociodemographic segment is between and so they will be more likely to have children if not their own then close ones who may condition their purchase decision. INTEREST TARGETING in hand with behavioral habits such as What they look for.